window dresser

window dresser
window dressing ˈwindow ˌdressing noun [uncountable]
1. when people try to give the public a favourable idea about something, sometimes hiding the true situation:

• Stock prices benefited from window dressing by some money managers anxious to present good reports to clients.

2. the art of arranging goods in a shop window so that they look attractive to customers
— window dresser noun [countable] :

• Window dressers have created strong demand for the stock.

* * *

window dressing UK US noun [U]
COMMERCE the art of displaying goods in a store window to attract customers: »

The designers are skilled in everything from stitching to window dressing.

FINANCE, STOCK MARKET in the management of investors’ portfolios (= collections of shares), the activity, towards the end of a financial period, of selling shares that have fallen and buying ones that have risen so the portfolio looks better than it really is: »

Portfolio managers continued to buy popular stocks as part of their end-of-quarter window dressing.

the act of making something look more attractive than it really is, especially when you are hiding negative facts or details: »

The insurance industry's voluntary code of practice has been criticized as mere window dressing rather than serious self-regulation.

window dresser noun [C]

Window dressers must think of the best way to attract the target audience.

Financial and business terms. 2012.

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Look at other dictionaries:

  • Window dresser — Window dressers arrange displays of goods in shop windows or within a shop itself. They may work for design companies contracted to work for clients or for department stores, independent retailers, airport or hotel shops.Alone or in consultation… …   Wikipedia

  • window dresser — window .dresser n someone whose job is to arrange goods attractively in shop windows …   Dictionary of contemporary English

  • window dresser — window ,dresser noun count someone whose job is to arrange goods in store windows, in order to make them look attractive …   Usage of the words and phrases in modern English

  • window dresser — noun someone who decorates shop windows • Syn: ↑window trimmer • Hypernyms: ↑craftsman, ↑artisan, ↑journeyman, ↑artificer * * * noun Etymology: wi …   Useful english dictionary

  • window-dresser — winˈdow dresser noun • • • Main Entry: ↑window …   Useful english dictionary

  • window dresser — noun see window dressing …   New Collegiate Dictionary

  • window-dresser — See window dressing. * * * …   Universalium

  • window dresser — noun A person whose job is to arrange displays in shop windows See Also: window dressing …   Wiktionary

  • window dresser — a person employed to trim the display windows of a store. [1860 65] * * * …   Universalium

  • window dresser — noun (C) someone whose job is to arrange goods attractively in shop windows …   Longman dictionary of contemporary English

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